G Funk Specialist
It's been a very good year for Dr. Dre. First,
he masterminded the Up In Smoke package tour,
one of hip-hop's most successful tours ever. Fans
who weren't fortunate enough to witness the live
performances of Dre, Eminem, Snoop Dogg, Ice Cube,
and Xzibit on the tour now have the opportunity
to buy an Up In Smoke DVD, which also features
exclusive backstage footage.
His own Aftermath record label also released
his long-awaited follow-up to The Chronic, Dr.
Dre 2001, which has sold more than 6 million units
to date. Aftermath also dropped Eminem's sophomore
album, The Marshall Mathers LP, which has sold
more than 7 million copies. Meanwhile, No Limit
released Snoop Dogg's Tha Last Meal, which features
Dre's production and mixing talents on several
cuts, and Loud Records released Xzibit's Restless,
which Dre executive-produced; sales expectations
for both albums are very high.
"I have definitely had a good year," Dre admits,
as he sits in his trailer during the video shoot
for "X," Xzibit's first single. "It's cool."
Dre seems surprised by the hoopla surrounding
his affiliation with Xzibit. "I didn't know [Restless]
was the most highly anticipated record," he says
incredulously. "I knew people were waiting to
hear it and sh-t. I didn't know it was like that.
That's cool. That's good sh-t. He's a good guy.
He deserves it."
Just how did Dre become so intrinsically involved
in the making of Xzibit's album? "He just asked
me," Dre chuckles. "It wasn't no big decision-making
process. He came to the studio and asked me if
I would executive-produce his record, and I said,
'Yeah.' We started blueprinting it out, coming
up with a plan of how we were going to do it."
This hip-hop veteran may have started out as
a member of the legendary Compton rap group N.W.A.,
but now he's as famous for his production skills
as he is for his own music. This creative genius
and savvy businessman is quick to shed some light
on the difference between executive-producing
an album and producing a song: "A lot people just
figure that they can pay for the record, and get
the title of 'executive production' when that's
not the case," he explains. "Executive-producing,
in my mind, is helping pick the tracks, maybe
producing some of the tracks, really being hands-on
with the actual music: my saying, 'Xzibit, that
track you got from so-and-so is not hot, let's
use this track over here from so-and-so. Maybe
you should rhyme about this.' Just basically helping
put the record together. A lot of records have
come out that have executive production credits
on them, and it's just people paying for studio
time--if that. Producing [on the other hand],
is going into the studio and directing a record
from bottom to top. My producing a record is my
starting from the first hi-hat 'til the mix is
done."
As soon as Dre produces a record, he knows whether
it's going to be a hit or not. "I have to feel
it," he says with an earnest gleam in his eyes,
adding with a laugh, "I get this little tingling
sensation in my balls and sh-t. Then I know it's
right."
So how does Dre think his latest production protégé
will sell? Is he getting that familiar tingling
sensation? "I think [Restless] is going to do
well," he predicts. "[Xzibit] will probably do
2 or 3 million copies off of this album, but the
next album is going to be the one to look for.
I guess I can compare it to Eminem. His first
album grabbed everybody's attention; the next
one, his album that is out right now, is going
to sell 10 to 12 million albums."
Dre has a reputation for being a perfectionist
in the studio, and he doesn't deny that. He confirms
this assessment with a nod and one word: "Definitely."
However, the artists who have worked with him
don't seem to mind his perfectionism, considering
his track record.
"There is definitely a high standard when you
walk into the studio," Xzibit assures. "It's not
as strict and straight-up as everybody thinks--it
is a work environment, but it's relaxed and impromptu.
He works with actual live musicians. You go in
with more of a vibe, then once you get a direction
going, you put the pieces together."
Eve has been in the studio with Dre working
on tunes for her second album, Scorpion, dropping
on Ruff Ryders/Interscope on February 20. "We
never worked closely before," says the platinum-selling
hip-hop diva, who was once signed to Aftermath
before eventually signing to the Ruff Ryders'
label, which released her debut, Let There Be
Eve...Ruff Ryders' First Lady. "I did one song
[with Dre], and I am going back to L.A. to do
one more. He wanted me to come up with a certain
type of flow. He's really involved as far as how
I flow--not so much my words, but my bounce on
the track. It's great. He's very creative, and
he's very excited about the project, so it's been
real good energy."
It will be a challenge for Dre to top the year
2000. In 2001, he'll be turning his attention
to some R&B projects, including Truth Hurts, a
St. Louis-based R&B songstress signed to Aftermath.
He'll also lend his production to some up-and-coming
rap acts on a new West Coast rap label called
L.A. Confidential.
However, despite all this outside activity, it
doesn't seem like fans will have to wait too long
for his next solo album. "The Internet's going
to be the concept for my next album," Dre says,
a surprising revelation considering his lawsuit
against Napster in early 2000. "I'm probably going
to start on it in summer 2001, and it's probably
going to take me 10 months to a year to make the
record right."
Seems like for Dre, it'll indeed be 2001: A Musical
Odyssey...
By Marci Kenon @ Launch.com
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